The Importance of Internal Communication and Workplace Culture
Is your business’s Internal Communication Strategy (ICS) working? It is imperative to implement a successful Internal Communication Strategy to run a lucrative business, retain employees, and countless other reasons. If your employees are not engaged at work, they will hop from job to job until they find what they’re looking for. Employee burnout seems to be at an all time high leaving many upper-level leaders and HR professionals wondering what went wrong.
The best time to analyze your Internal Communication Strategy is now and calendaring consistent reviews to ensure it is meeting your goals. From small startups to fortune 500’s, a successful ICS has countless rewards like excellent employee retention, higher levels of productivity and quality of work, and happy employees.
Employees feel valued and rewarded through open and honest communication, but why does this seem to be so hard sometimes? We want to help troubleshoot your problems by breaking down internal communication and workplace culture with the following best practices and resources.
Internal Communication and Employee Engagement
Burnout leads to low productivity, high turnover, and loss of talent. The people you are losing are going to companies with a more engaged culture and better work life balance. Your company can fix employee burnout by reinventing its Internal Communication Strategy. That’s where we come in. We have recently created an Internal Communication E-book to give you ideas and strategies for improving employee engagement through effective internal communication.
Avoiding burnout starts with the hiring process through better screening techniques, which can seem daunting, but you came to the right place because we can also help with that. We manage your employees from hire to retire with our full workforce management suite of services.
To keep employees engaged, make sure they understand how their work contributes to the company and achieving company wide goals. This will lead to higher morale, lower turnover, and increased productivity. A good reward system will also drive employee engagement. Every employee wants to feel needed, so never underestimate how far acknowledging their dedication, successes, and what they bring to the table will go. When your employees win, the company wins.
To foster an engaging atmosphere, keep the following in mind
- Create space for collaboration- engagement spikes when employees have mutual trust and cooperation among coworkers
- Encourage consistent two-way communication- listening is a crucial part to ensuring employees are engaged
- Strive to always have transparency- this goes a long way in creating trust with employees
- Create anonymous system for employee reviews and suggestions for management and culture
- Keep an open-door communication policy
If your Internal Communication Strategy takes an active role in your business, you will have an engaged workforce with employees who value, enjoy, and have pride in their work.
Internal Communication and Workplace Culture
Talented people are usually attracted to workplace culture and your company’s culture can make or break employee retention. Have you ever considered unlimited PTO, regular remote days, game rooms, or stocking the pantries with healthy snacks? These are just a few of the perks that some of the best companies to work for implement and your Internal Communication Strategy conveys a lot about your company’s personality.
It’s important for employees to look forward to coming into the office. A lot of that has to do with specific job titles and duties and how well those align with the person’s strengths and experience. An excellent resource for companies is The Strengths Finder book, which provides an access code to a quiz that determines top 5 strengths. Knowing and capitalizing on the strengths of the leaders and their employees will undoubtedly lead to better workflow, productivity, and communication.
Chapter Three in our E-book discusses how to invest in your employee experience. There are a lot of things that your company can exist without, but your employees are crucial to your business. Invest in them and they will invest in the company.
To maintain great workplace culture that reflects your Internal Communication Strategy, try implementing perks that work well with your company:
- Offer flexible hours and remote days when possible- incorporate mental health days
- Schedule regular team lunches- deliver lunch to the office and allow your employees to relax or go out to eat together
- Reward your team with incentives when you meet goals- game days, days off, building a game room in the office
- Equip employees with all the tools they need to be successful
- Consider a mentorship program to bring new employees up to speed and fostering long term friendships
The bottom line is that your communication practices definitely impact your culture and employee engagement. At APS, we use the Predictive Index, which is a science-based methodology that reveals what drives workplace behaviors so that leaders can ensure alignment, drive the team’s success, and achieve business objectives.
We have recently refreshed our website to reflect our expanded capabilities in Human Capital Management (HCM). Take a look around and let us know when your company is ready for more information on our complete suite of HCM services. If you’re really focused on improving your business’s Internal Communication Strategy, download our e-book to get tips on employee engagement and effective communication.